W.W.W.D

"We dont care who you're dating, or if you eat. We only care about what you wear"

I would like to express my adoration for the site, http://www.whowhatweardaily.com/.
As i was flipping through a magazine sometime last year, i came across an article talking about w.w.w.d. It looked intriguing so, off i went to the computer to see what all the fuss was about.
Well, as I scanned through the site, there wasn't much to it. Navigating around was confusing and there weren't many pictures, or articles for that matter. Though i will mention, at that point, the site was still quite new and there weren't many great features. So i just typed in my email to get newsletters and never went back to the site. The moment i was filling in my email address i never thought that those newsletters would be something i would get excited about reading every morning.

They mainly talk about celeb style, which i do enjoy, since i find the content to be a little lighter and is a bit of a break from the more "serious style sites". They also cover a variety of designer runway shows. On "who what wear t.v" (60 second videos starring the founders of w.w.w.d) they give you runway inspired looks that they create from their fashion closet. It gives the average girl hope, that they too can look asthough they just came off the runway. Most recently covered was, of course, New York fashion week, with a "who what wear t.v" segment on it. They met with hot, up and coming designers like Jovovich-Hawk and a personal fav, Alexander Wang.

Right! i forgot to mention a little background detail about this site. It was founded by two women, Katherine Power and Hillary Kerr. Before subscribing to this site i had not heard of their names, but by reading an article on their backgrounds, i was surprised that i hadn't heard of them. Prior to creating w.w.w.d, Ms. Power was the west coast editor of ELLE and Ellegirl, and Ms.Kerr a L.A based free-lance writer for publications including, ELLE, Teen Vogue, Nylon and Maxim...very cool!

You know when you are flipping through a magazine, or looking on a site, and you go "Wow, that looks amazing on her, where can i get that?" Well, the w.w.w.d team will answer your questions about what certain celebs were wearing in that exact pic you were pondering about (Given enough people ask about the same celeb etc.) They will even give you an alternative option to what the celeb was wearing, you know, if you don't have a spare $2000 to spend on that new it bag...sigh.

Oh and one more thing...on the site there is even a "little black book" to living the life in L.A. Where to go to get your hair done, the best places to buy certain things, and even the hippest places to party on the weekends!

This is a little site i will not be un-subscribing from any time soon...
-A.Hill